Consultancy Services: Manual 2 - Marketing (Cost €50)
Manual 1 - Strategy | Manual 2 - Marketing | Manual 3 - Finance | Manual 4 - Management

Helping your client companies identify, understand, communicate and attract their customers. This manual will cover:

• Obtaining information about the market place
• Identifying your clients most profitable customers and their distinguishing characteristics
• Analysing the trading zone of a company
• Setting a marketing strategy
• Market research - how to do it
• Shaping the company's image
• Determining the 'marketing mix'
• Formulating a marketing strategy